Brand Dinner · Fully Private · Agafay · Marrakech
Where to Host a Brand Dinner
near Marrakech
The Agafay desert, 40 minutes from Marrakech, is where luxury houses host dinners away from the city: the desert welcomed the Saint Laurent (2022), Guess (2025) and Giorgio Armani × Kith (2026) shows. The Long Table privatises its own site there for one group per evening, from 30 to 300 guests and beyond, with décor, guest designers and chefs, shows, lights and transfers composed around the brand, and no house style imposed.
Request a proposalWhy the Desert
Why houses choose Agafay for a dinner
A blank canvas
No ballroom, no house style, no logo but yours. The site is composed entirely around your codes, your colours and your guests.
Exclusivity
One group per evening. No other brand, no other client and no passer-by on site, from the first transfer to the last.
A precedent
The Agafay desert hosted the Saint Laurent (2022), Guess (2025) and Giorgio Armani × Kith (2026) shows. Your guests arrive somewhere that already belongs to the industry's calendar.
Close to the city
Forty minutes from Marrakech, so a desert dinner fits inside a press trip or a launch programme without losing a day.
What It Can Include
What a brand dinner can be composed of
- Scenography by guest designers, from the table to the lighting of the landscape
- A menu by our team or by a guest chef, matched to the house and the season
- A product reveal, a projection or an installation at the heart of the evening
- Shows and live performances, from music to dance, chosen for the brand
- Transfers from Marrakech, guest list management and controlled access
The Process
From brief to the evening itself
01 · The brief
The house, the occasion, the number of guests, the dates and what the evening must say. Sent through the request page or by email.
02 · The proposal
A written proposal composed around the brand: scenography, menu, shows, activities, transfers and the running order of the evening.
03 · The evening
One team runs set-up, arrivals, timing and departures. The site is yours alone until the last guest leaves for Marrakech.
To Avoid
Three mistakes brands make near Marrakech
Sharing the venue
A hotel terrace or a restaurant still hosts other guests. The evening becomes theirs too.
Accepting a house style
A venue with a strong identity competes with the brand. A privatised site composed around you does not.
Underestimating the journey
Transfers, arrival timing and the return to the city shape the memory as much as the dinner. They are part of the formula here.
Key Facts
In short
- The Agafay desert hosted the Saint Laurent (2022), Guess (2025) and Giorgio Armani × Kith (2026) shows
- The Long Table: a fully privatised site, 40 minutes from Marrakech
- One group per evening, no other brand or client on site
- From 30 to 300 guests and beyond on request; 30 to 300 is the core range
- All inclusive: décor, catering, team, lights and transfers
- Guest designers, guest chefs, shows and activities composed around the house
Tell us about the house and the evening.
The brand, the occasion, a date and an approximate number of guests. We come back to you with a proposal composed around you.
Have a brand action in mind?
If your brand has a specific action or event in mind to strengthen its image — a launch, a collaboration, a dinner for your closest partners, a film — we would be glad to study it with you, from the idea to the day itself. Tell us in a few lines.
Share your ideaQuestions
Frequently Asked Questions
Can the dinner carry only our brand, with no venue identity?
Yes. The site is a blank canvas composed entirely around your group: scenography, menu, lighting and programme follow the house's codes, and no venue style is imposed.
How many guests can a brand dinner in Agafay host?
From 30 to 300 guests and beyond on request. Dinners for 30 to 300 guests are the core of what the site does.
Is the site shared with another event the same evening?
No. The Long Table receives one group per evening, so no other brand, client or visitor is on site.
Which houses have chosen the Agafay desert?
The desert hosted the Saint Laurent show in 2022, the Guess show in 2025 and the Giorgio Armani × Kith show in 2026. We do not name our own clients without their written agreement.
Can we propose a specific brand action to you?
Yes. If your brand has a specific action or event in mind to strengthen its image, send us a few lines through the request page or write to table@thelongtablemarrakech.com. We study it with you, from the idea to the day itself, and reply within 24 hours.
Explore Further
Brand Activation
Launches, activations and immersive brand experiences in Morocco.
Fashion Events
Shows, presentations and dinners for fashion houses in the desert.
Product Launch
A product reveal on a fully private site, 40 minutes from Marrakech.
Gala Dinner
The fully private gala dinner, 30 to 300 guests and beyond.
Request a Proposal
A short message with the date, the number of guests and the occasion. We come back to you with a proposal.