Sport · Fitness · Launch · Agafay
Sport & Fitness Brand Event
in Marrakech
The Long Table hosts sport and fitness brand events on a fully private site in the Agafay desert, 40 minutes from Marrakech: ambassador camps, product launches, campaign shoots and community days that run from a sunrise session to a dinner under the stars. One group per evening, nobody else on site, from 30 guests to 300 and beyond on request, most often 30 to 300, all-inclusive and composed entirely around your brand.
Send a briefWhy the Desert
Why the desert for a sport brand
An open horizon
A stone plateau running to the Atlas, with no building in the frame. Movement reads clearly, and the backdrop never competes with your product.
A light that changes the session
Soft light at sunrise, hard light at noon, a long golden hour, then the stars. One day, four atmospheres.
Real terrain
Tracks, slopes and open ground across the plateau: the outdoors athletes recognise, not a studio floor.
Isolation
The site is privatised for your group alone. No public, no passer-by: an unreleased product stays unseen.
Content from first light to last
The site works as a venue and as a content studio: training, portraits, product and the evening itself, with the space held for your crew.
Formats
Formats we compose for sport brands
Ambassador camp, 2 to 3 days
Athletes, coaches and ambassadors gathered for sessions, workshops and shared evenings, with nights in a partner property on request.
Product launch
A shoe, a collection, a device or an app revealed to press, partners and community, then a dinner under the stars.
Campaign shoot
The site held for your production by day, technical needs studied with you from the brief.
Community day
Training, activities and one table at night, for the members of your gym, studio or running club.
A Typical Day
A typical day in Agafay
Sunrise · The session
A sport session composed to measure as the light rises: a run on the plateau, a yoga flow or an outdoor training block.
Morning · The brand
Breakfast, then product presentations, talks or workshops.
Afternoon · The plateau
A guided hike, pottery with local artisans, or time reserved for the shoot.
Golden hour · The light
A camel ride at golden hour, portraits and content in the softest light of the day.
Night · The table
Dinner by a guest chef at a table set by the designers we invite, a show, then the campfire and stargazing.
All Included
What we take care of
One team, one point of contact, everything included, and nothing promised before it has been checked.
- Privatisation of the site for your group, from first arrival to last departure
- Scenography, tables and lighting by the designers we invite
- Catering from breakfast to dinner, menus by guest chefs
- Sport sessions composed to measure, activities and evening shows
- Transfers from Marrakech and coordination on site
- Nights in a partner property, on request
- Filming, drones, permits and medical cover, studied with you from the brief within the applicable regulatory framework
Questions
Frequently Asked Questions
How many people can a sport brand event host?
From 30 guests to 300 and beyond on request. 30 to 300 people is the format we compose most often.
Can you organise the training sessions?
Yes. Sport sessions are composed to measure: a sunrise run, yoga or outdoor training. Format and timing are studied with you from the brief.
Can we film the campaign during the event?
Yes. The site works as a venue and as a content studio. Filming, drones and technical needs are studied with you from the brief and coordinated with your production teams.
Is the site private for the whole event?
Yes. One group per evening and nobody else on site. For a camp over several days, the site can be held for you throughout, on request.
How far is the site from Marrakech?
40 minutes, in the Agafay desert. Transfers are coordinated by our team, and nights in a partner property are arranged on request.
Can we propose a specific brand action to you?
Yes. If your brand has a specific action or event in mind to strengthen its image, send us a few lines through the request page or write to table@thelongtablemarrakech.com. We study it with you, from the idea to the day itself, and reply within 24 hours.
Tell us about the brand moment.
A date or a window, the number of guests, the format you have in mind and what you need to capture. We come back to you for a first exchange, then send our proposal by email. A visit to the site is possible on request.
Have a brand action in mind?
If your brand has a specific action or event in mind to strengthen its image — a training day, a collaboration, a film, a gathering of your community — we would be glad to study it with you, from the idea to the day itself. Tell us in a few lines.
Share your ideaExplore Further
Content Production Venue
The same private desert as a content studio: films, campaigns and brand shoots, the set by day.
Team Building in Agafay
Shared activities on the plateau for teams, from the morning to the evening table.
Private Events 30 to 300 Guests
Our signature format: total privatisation, designers, chefs, shows and activities.
Bespoke Private Events
One team, one point of contact, absolute discretion, in Agafay or in the city.
Send a Brief
A short message with the dates, the number of guests and the format. We come back to you for a first exchange.