Streetwear · Sneakers · Drop · Agafay
Streetwear and Sneaker Launch
in Marrakech
The Long Table composes private streetwear and sneaker launches in the Agafay desert, 40 minutes from Marrakech: a presentation, a drop, a collection dinner and a film on a plateau closed to anyone who is not invited, for brands of street fashion, sneakers, caps, eyewear and collaborations. Typically 50 to 150 guests, creators and press, one group per evening, nothing in frame but the collection, the guests and the horizon. Composed entirely around your group.
Send a launch briefAfter the Runway
The desert the industry knows
The Agafay desert has hosted the shows of Saint Laurent (2022), Guess (2025) and Giorgio Armani × Kith (2026). The plateau is now a place the fashion industry recognises. A streetwear or sneaker launch does not need a runway to use it: it needs a private site, a night and a format that creators will want to film.
Private presentation
The collection shown on the plateau at golden hour: on models, on the guests themselves, on racks or on stone, with scenography by the designers we invite. No audience that was not chosen.
The drop
A limited edition revealed and released on site, a pre-order moment, a numbered pair handed to each guest. Mechanics, space and flow studied with you from the brief.
Collection dinner
A long table under the stars for creators, press, partners and clients, a menu composed with the chefs invited for the evening, the collection in sight all night.
The film
The launch filmed as it happens, for the campaign, the drop announcement or the creators' channels. Your production is coordinated with your teams from the brief.
Made to Be Filmed
A launch that films itself
An empty frame
No building, no road, no other group, no logo but yours. What the creators and the press film is the collection, the guests and the horizon, with the Atlas behind it.
Light that does the work
Golden hour for the presentation, blue hour for the drop, the fire for the dinner, the stars for the end of the night. Four looks in one evening, no set change.
Content for the brand and for the guests
The invited creators and the press film what they see; your crew films the whole. Both are coordinated with your teams from the brief, and nothing is published by us without your written agreement.
What We Compose
Composed entirely around your group
- Scenography of the presentation and the drop by the designers we invite
- A dinner by invited chefs, a long table or stations around the fire
- Shows and live music, Gnaoua musicians in dialogue if you wish
- Activities on the plateau before night: desert, fire, sky
- Transfers from Marrakech, 40 minutes, and arrivals controlled by our team
- Content production coordinated with your teams from the brief
Run of the Evening
From the reveal to the stars
01 · Golden hour arrival
Transfers from Marrakech, 40 minutes. Creators, press and clients arrive as the light turns.
02 · The reveal
The collection shown in the last daylight, on the plateau, with the scenography composed for it.
03 · Dinner
A long table or stations around the fire, a menu composed with the chefs invited for the evening.
04 · The drop and the show
The limited edition released, the pairs handed over, then the show or the set, with Gnaoua musicians if chosen.
05 · The night
The fire, the stars without light pollution, the last content captured. Departures organised by our team.
Tell us about the collection.
A drop date or a window, the number of guests and what the night should be: presentation, drop, dinner, film. We come back to you for a first exchange, then send our proposal by email.
Have a brand action in mind?
If your brand has a specific action or event in mind to strengthen its image — a drop, a collaboration, a film, a gathering of your community — we would be glad to study it with you, from the idea to the day itself. Tell us in a few lines.
Share your ideaQuestions
Frequently Asked Questions
How many guests for a sneaker or streetwear launch?
Typically 50 to 150 guests: creators, press, partners and clients. The site accepts from 30 people and up to 300 and beyond on request.
Can we run a real drop on site?
Yes. A drop, a pre-order moment or a limited edition reveal can be composed into the evening. Mechanics, space and flow are studied with you from the brief.
Is the launch private?
Yes. One group per evening, nobody else on site, arrivals controlled by our team. Nothing is published by us without your written agreement.
Can the launch be filmed and photographed?
Yes. The site also serves as a content production venue. Your production, the invited creators and the press are coordinated with your teams from the brief; permits and drones are studied with you.
Which brands is this for?
Street fashion, sneakers, caps and headwear, eyewear, and collaborations between a house and an artist, an athlete or another brand. We cite no brand without its agreement.
Can we propose a specific brand action to you?
Yes. If your brand has a specific action or event in mind to strengthen its image, send us a few lines through the request page or write to table@thelongtablemarrakech.com. We study it with you, from the idea to the day itself, and reply within 24 hours.
Explore Further
Fashion Event
Presentations, collection dinners and launches on the desert the industry knows.
Content Production Venue
The same private desert for the campaign film by day and the launch at night.
Private Events 30 to 300 Guests
Our signature format: total privatisation, designers, chefs, shows and activities.
Bespoke Private Events
One team, one point of contact, absolute discretion, in Agafay or in the city.
Send a Launch Brief
A short message with the drop date, the number of guests and the collection. We come back to you for a first exchange.