Signature · Challenge · Agafay · Marrakech
Executives Challenge in the Marrakech Desert
The Executives Challenge is a day of team challenges in the Agafay desert followed by an awards evening under the stars, on a plateau privatised for your group 40 minutes from Marrakech. It is designed for sales teams, top-performer clubs and cohesion seminars of 30 to 200 guests.
Send a briefThe Idea
A day of challenges, an evening of awards
Incentive programmes often end with a gala that looks like every other gala. The Executives Challenge builds the evening out of the day: teams compete across the plateau, a ranking forms, and the trophies are awarded on a stage at night in front of the whole group.
The desert gives the challenges their scale. There is room to walk, to build, to race and to cook, with no other group in sight, and the closing dinner takes place on the same site where the day was played.
For Whom
Who the Executives Challenge is for
The format fits teams that want to compete together and celebrate together.
Incentive and president's club agencies
Agencies that organise programmes for top performers and need a distinctive finale.
Sales leadership
Commercial directors in finance, technology, pharmaceuticals and automotive who reward their teams.
Top-performer clubs
Companies that invite their strongest sellers or partners for a yearly trip.
Cohesion seminars
Leadership teams that want a shared experience before a strategic year.
Programme
One day and one evening
Activities are chosen with you from the brief, and timings are studied with you. This is the usual shape.
The day
1 · Orientation across the plateau
Teams find their way across the plateau, from one checkpoint to the next.
2 · Camp building
Each team sets up a Berber-style camp, guided by our team.
3 · Camel race
A friendly race between teams, supervised by experienced handlers.
4 · Cooking contest
A guest chef sets a recipe, and teams cook it against each other.
5 · A table of light
Teams build the centrepiece of the evening's table from lanterns and local materials.
The evening
6 · Ranking and trophies
The ranking is announced and the trophies are presented on a stage.
7 · Gala dinner
A dinner composed with guest chefs, with sound and light designed for the evening.
Included
What The Long Table takes care of
You work with one contact, and everything below is organised for you.
- Transfers from Marrakech and coordination on site
- Activity leaders and supervision for every challenge
- Trophies and a stage for the awards ceremony
- Sound and light for the evening
- Teams and catering, with menus by guest chefs
- One point of contact from the brief to the last guest's departure
Our team stays beside your participants throughout their stay in Morocco, for any need or any idea.
Key Points
Key points
1 · Format
One day of team challenges and one evening of awards. Timings are studied with you from the brief.
2 · Group size
From 30 to 200 guests, within the plateau's range of 30 to 300 guests, one group at a time.
3 · Activities
The list above is a starting point. We adjust the challenges to your teams, your goals and your season.
4 · Season
Bookings open from mid-December 2026 for the 2027 season. We advise on the months and the hours that suit outdoor activities.
5 · Proposal
Prices are given in a proposal on request, built from your brief.
Proposal
How to request a proposal
Send a brief with a date or a window, the number of participants and the result you want for your teams. You get a first reply within 24 hours of your brief, then a tailored proposal within a few days.
Bookings open from mid-December 2026 for the 2027 season. For a programme that spans several days, see our incentive page.
Questions
Frequently asked questions
What is the Executives Challenge?
It is a day of team challenges in the Agafay desert, followed by an awards evening with trophies and a gala dinner, on a plateau privatised for your group.
Which challenges are included?
Typical challenges include orientation on the plateau, building a camp, a camel race, a cooking contest with a guest chef and building a table of light. We adjust them to your group.
How many people can take part?
From 30 to 200 guests. Our plateau hosts 30 to 300 guests, one group at a time, and larger groups on request.
Is it suitable for an incentive programme?
Yes. The format was designed for sales teams, top-performer clubs and cohesion seminars, and it can sit inside a longer incentive programme.
When can I book, and how fast do I get a proposal?
Bookings open from mid-December 2026 for the 2027 season. You get a first reply within 24 hours of your brief, then a tailored proposal within a few days.
Tell us about your event.
A date or a window, the number of guests and the format you have in mind. We reply within 24 hours, then send a proposal by email.
Explore Further
Signature Evenings
The full family of concepts by audience and the signature evenings of the 2027 season.
Sales Kickoff in the Desert
Start the commercial year in a place people remember.
Dealer and Client Experience
A brand invites its dealers and clients to a setting built for them.
Incentive
Incentive programmes composed around your group on the Agafay plateau.
Gala Dinner Marrakech
Gala dinners for 30 to 300 guests on a privatised site.
Private Events 30 to 300 Guests
Our signature format: total privatisation, designers, chefs, shows and activities.
Send a Brief
A short message with the dates, the number of guests and the format. We come back to you within 24 hours.