Brands · Dealers · Clients · Marrakech
Dealer and Client Experience
in the Marrakech Desert
The Dealer and Client Experience is a brand event of one to three days on a privatised plateau in the Agafay desert, 40 minutes from Marrakech, for 50 to 300 guests. Your dealers and your clients arrive at a site held for your brand alone, where the unveiling, the product experience and the dinner take place on open ground.
Send a briefThe Idea
A brand event on open ground
Dealer conventions and client days often take place in the same hotel ballrooms as everyone else's. The Agafay plateau offers a different frame: a stone plateau, an open horizon and no other event on site. The setting does part of the work before anyone speaks.
The format is built around a product moment at the end of the afternoon, when the light is low, and around time that lets dealers and clients talk to each other and to your leadership. Nothing is shown to a public. The site is closed and the guest list is yours.
The same Agafay landscape has hosted runway shows by Saint Laurent, Guess and Giorgio Armani × Kith, so it is a place that production teams already know how to work in.
Audience
Who it is for
Brands that invite the people who sell and buy their products, in sectors where the experience is part of the product:
- Premium automotive and mobility brands inviting dealer networks and owner clients
- Private aviation and yachting companies hosting prospects and members
- Watchmaking and jewellery houses welcoming retailers and collectors
- Premium consumer brands presenting a collection or a new range to partners
- Event and brand agencies producing an experience for a client and needing a site to do it
Programme
How the days unfold
Timings are studied with you from the brief. A typical structure over one to three days:
1 · Arrival and welcome
Guests are collected in Marrakech and driven to the plateau, the last stretch on a dirt track. A welcome, a walk on the site and a short briefing set the tone.
2 · The unveiling
At golden hour, the product or the collection is revealed in the open air, on a stage and under a lighting design composed with your production team.
3 · Product experience
The open ground of the plateau can host a driving or handling experience, a static display or a guided demonstration. Routes, safety and marshals are planned with your technical team before the day.
4 · Brand dinner
One long table for all guests. Dealers and clients sit together, with your leadership among them. A short address between courses, then conversation.
5 · Content and further days
If your own crew films or photographs, we coordinate access, light and timing with you. A second or third day can host dealer training, one-to-one client meetings or an excursion in the region.
Included
What The Long Table takes care of
You work with a single point of contact, from the brief to the last guest's departure:
- Transfers from Marrakech and coordination on site
- Site layout, safety perimeter and route marking for the product experience, planned with your technical team
- A table, scenography and lighting composed with the designers we invite
- Catering, with menus by guest chefs
- A stage, sound and a presentation space where the programme needs them
- Access and coordination for your photo and video crew
- Our team stays beside your participants throughout their stay in Morocco, for any need or any idea
Practical
Group size, season and how to ask
Four points to settle early.
Group size
The plateau hosts 30 to 300 guests as standard. This format is usually composed for 50 to 300 guests, and smaller or larger on request.
Season
Bookings for the 2027 season open from mid-December 2026. Dates are set with you from your brief. Evenings are cool in winter, so we plan layers and fires.
Privacy
One group at a time. An embargoed product stays unseen: nobody outside your guest list enters the site.
Proposal
Proposal on request. Send a brief with your window, the number of guests and the product moment you have in mind. You get a first reply within 24 hours of your brief, then a tailored proposal within a few days.
This format belongs to a series of formats we compose for groups. See all the signature evenings in the desert.
Questions
Frequently asked questions
How many guests can a dealer or client event host in the desert?
The plateau hosts 30 to 300 guests, one group at a time. This format is usually composed for 50 to 300 guests, smaller or larger on request.
Can we run a vehicle or product experience on site?
A product experience can be designed on the open ground of the plateau, whether a driving or handling session, a display or a demonstration. Routes, safety and marshals are planned with your technical team before the event.
Is the event private?
Yes. The site is held for your group alone, with no other event and no public. An unveiling stays embargoed until you decide otherwise.
How long does the event last?
From one to three days. Timings are studied with you from the brief.
When can I book, and how do I ask for a proposal?
Bookings open from mid-December 2026 for the 2027 season. Proposal on request: send a brief. You get a first reply within 24 hours of your brief, then a tailored proposal within a few days.
Tell us about your brand event.
Your window, the number of guests and the product moment. We reply within 24 hours, then send a proposal by email.
Explore Further
Signature Evenings in the Desert
All the formats we compose for groups on the privatised Agafay plateau.
The CEOs Meeting
A council in the open air: twelve to forty leaders, one table, no screens.
Founders Reunion
A cohort of founders meets again around a fire and a long table.
Executives Challenge
A day of team challenges in the desert and an awards evening.
The Board Offsite
Two days away from the office for a board or an executive committee.
Partners Summit
The annual assembly of partners, far from the conference centre.
Incentive
Programmes that reward and gather teams and partners in the desert.
Gala Dinner Marrakech
A dinner for 30 to 300 guests at a long table on a private plateau.
Send a Brief
A short message with the dates, the number of guests and the format. We come back to you within 24 hours.