Sales · Kickoff · Teams · Marrakech
Sales Kickoff
in the Marrakech Desert
The Sales Kickoff in the Desert opens the commercial year with a plenary under a tent, team workshops in the open air and a celebration evening, on a privatised plateau 40 minutes from Marrakech. It is composed for 100 to 300 guests, one group at a time.
Send a briefThe Idea
Start the year somewhere your teams will remember
A sales kickoff has a hard job: align a large group on the year ahead, and send people home motivated. A hotel ballroom handles one half of that brief. The desert helps with the other.
On the plateau, the plenary takes place under a large open tent with full technical equipment, so that your leadership presents with the same quality as in any conference centre. When the plenary ends, the teams walk out into open air for workshops and challenges, rather than into a corridor.
The day finishes with an evening of celebration at a long table, where results are recognised and the new year is named.
Audience
Who it is for
Sales organisations that want their kickoff to be more than a series of presentations:
- Sales directors at technology and services companies
- Regional and national sales forces gathering once a year
- Partner and channel teams invited to share a launch
- Corporate event agencies producing a kickoff for a client
- Companies that combine a kickoff with an incentive for top performers
Programme
How the day and the evening unfold
Timings are studied with you from the brief. A typical structure:
1 · Arrival
Coaches take the group from Marrakech to the plateau, the last stretch on a dirt track. Welcome refreshments and registration are ready on site.
2 · Plenary under the tent
Leadership presents the year: results, strategy, offer. Stage, screens, sound and interpretation are installed and tested before you arrive.
3 · Team workshops outdoors
Teams split into smaller groups for working sessions and short challenges in the open air, each led by a manager with a clear objective.
4 · Lunch on the plateau
A long table for the whole sales force, with menus by guest chefs, so that the day does not stop for logistics.
5 · Celebration evening
Recognition of the year's results on stage, a dinner at a long table, music and a show composed around your group.
Included
What The Long Table takes care of
You work with a single point of contact, from the brief to the last guest's departure:
- Coach transfers from Marrakech and coordination on site
- A plenary tent, with stage, sound, lighting and technical crew
- Spaces for outdoor workshops and team activities
- Catering for the whole group, with menus by guest chefs
- Scenography and a celebration evening composed with the designers we invite
- Shows and activities composed around your group
- Our team stays beside your participants throughout their stay in Morocco, for any need or any idea
Practical
Group size, season and how to ask
Four points to settle early.
Group size
The plateau hosts 30 to 300 guests as standard. This format is usually composed for 100 to 300 guests, and larger on request.
Season
Bookings for the 2027 season open from mid-December 2026. Dates are set with you from your brief. Evenings are cool in winter, so we plan layers and fires.
Duration
One full day and an evening, or a second day for further workshops or an excursion. Timings are studied with you from the brief.
Proposal
Proposal on request. Send a brief with your window, the number of guests and the shape of your plenary. You get a first reply within 24 hours of your brief, then a tailored proposal within a few days.
This format belongs to a series of formats we compose for groups. See all the signature evenings in the desert.
Questions
Frequently asked questions
How many people can a sales kickoff host in the desert?
The plateau hosts 30 to 300 guests as standard. This format is usually composed for 100 to 300, and larger on request.
Is there a proper plenary space with technical equipment?
Yes. A large tent is installed for the plenary, with stage, screens, sound and lighting, and a technical crew who test everything before your arrival.
What do teams do after the plenary?
They work in smaller groups in the open air: workshops, short challenges and shared lunches, each with a clear objective set with you.
Can we combine the kickoff with an incentive or a challenge?
Yes. A second day can host team challenges and an awards evening, as in our Executives Challenge format.
When can I book, and how do I ask for a proposal?
Bookings open from mid-December 2026 for the 2027 season. Proposal on request: send a brief. You get a first reply within 24 hours of your brief, then a tailored proposal within a few days.
Tell us about your kickoff.
Your window, the number of guests and the shape of your plenary. We reply within 24 hours, then send a proposal by email.
Explore Further
Signature Evenings in the Desert
All the formats we compose for groups on the privatised Agafay plateau.
The CEOs Meeting
A council in the open air: twelve to forty leaders, one table, no screens.
Founders Reunion
A cohort of founders meets again around a fire and a long table.
Executives Challenge
A day of team challenges in the desert and an awards evening.
The Board Offsite
Two days away from the office for a board or an executive committee.
Partners Summit
The annual assembly of partners, far from the conference centre.
Incentive
Programmes that reward and gather teams and partners in the desert.
Corporate Event Marrakech
Seminars, dinners and incentive days for companies.
Send a Brief
A short message with the dates, the number of guests and the format. We come back to you within 24 hours.